You already trust us for the finest porcelain & collectibles. Now discover how easy it is to buy at auction.
Seaway China has partnered with Lion & Unicorn Auction House to give collectors a simpler, more rewarding way to shop — better selection, fairer prices, and the same experts you’ve always known.
Moving from retail buying to auction buying is easier than you think
If you’ve only ever bought at a set price, auction buying can sound unfamiliar. In practice, it’s simple — and it usually works in your favor.
Browse, just like before
Every upcoming sale is posted online with photos, descriptions, and condition notes — the same detail you’d expect from a retail listing, organized by category.
Set your own price
Instead of paying a fixed tag price, you place a bid at what the piece is worth to you. Many items sell for less than retail; rare pieces find their true market value.
Bid from anywhere
Our monthly online auctions let you bid from your phone or computer, with absentee and live-bidding options — no auction-house experience required.
The best of both worlds, in one place
Seaway China has partnered with Lion & Unicorn Auction House, based in Hollywood, Florida, to bring collectors a genuinely better buying experience. You still get Seaway’s decades of expertise in Royal Doulton, Lladro, Coalport, Royal Worcester, and fine porcelain — now paired with Lion & Unicorn’s monthly online auctions, professional photography, and a wider pool of serious collectors bidding alongside you.
The result: more inventory, more competitive prices, and a smoother path from “I saw something I love” to “it’s on my shelf.”
What the partnership means for you
- Monthly curated online auctions featuring Royal Doulton, Lladro, and other premium collectible brands
- Detailed condition reports and high-resolution photos for every lot
- Absentee and live online bidding — no need to attend in person
- The same knowledgeable staff you’ve worked with at Seaway China, now supporting you through the bidding process
Lion & Unicorn is now accepting consignments
Whether you have a single treasured piece or an entire collection to place, our team will help you get it in front of the right buyers.
One special piece
A single figurine, vase, or collectible can absolutely be consigned on its own — no minimum collection size required.
A curated selection
Selling off part of a collection? We’ll help you choose which pieces are the best fit for auction and which to keep.
A full estate or collection
From a lifetime of collecting to an inherited estate, our team can evaluate, catalog, and auction an entire collection from start to finish.
Seaway China is now Lion & Unicorn — and the people you know are still here
Same phone number. Same email. Same faces who have helped you find, buy, and sell fine porcelain for years. The name on the door has changed, but the expertise, care, and relationships haven’t.
Same Team
The Seaway China staff you know are still handling your questions and orders.
Same Expertise
Decades of specialized knowledge in Royal Doulton, Lladro, and fine porcelain, unchanged.
An Expanded Experience
Now backed by Lion & Unicorn’s auction platform, for better prices on both ends.
Have questions about buying or consigning at auction?
Reach out to the same team you’ve always known — we’re happy to walk you through your first bid or your first consignment.